Industry News - January 2024

Industry News - January 2024

Makita U.S.A. welcomes Sean Okada as new president and CEO

Makita has appointed Sean Okada as the company’s president and CEO. He comes to the United States after seven years as president of Makita Australia. He also held leadership positions at Makita United Kingdom and Makita Gulf in Dubai. As the new president, Okada will drive the company’s strategic initiatives, foster innovation and expand market presence while upholding Makita’s commitment to sustainability and social responsibility.


Portable Generator Manufacturers’ Association unveils kids safety program

The Portable Generator Manufacturers’ Association released a portable generator safety curriculum, “Generate Safety,” designed for school-aged children. Content is divided into two distinct age groups: K-6 and 7-12 grades. The lessons promote safe usage of portable generators in emergencies and avoidance of exposure to dangerous carbon monoxide fumes. PGMA is the industry association for portable generators and is dedicated to educating consumers on the safe use of portable generators, as demonstrated by its Take It Outside campaign.


CASE and Team Rubicon expand heavy equipment operator training

CASE Construction Equipment asked its dealers to help support a new initiative with Team Rubicon: train more volunteers to operate heavy equipment for its veteran-led humanitarian organization that serves global communities before, during and after disasters and crises. In early 2023, the pilot program commenced with two CASE dealers: RPM Machinery, out of their Franklin, Indiana, location; and Lawrence Equipment, at their Roanoke, Virginia, store. On a monthly basis, these dealers provide machines for Team Rubicon volunteers to train on, an indoor classroom and outdoor operating space. CASE and its parent company’s foundation, CNH Industrial Foundation, have been longtime supporters of Team Rubicon. CASE deploys machinery through its dealer network to numerous disaster response and community service projects across North America, while the foundation has supported efforts with monetary support.  



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